Ninja has been one of the most popular streamers on Twitch since Fortnite hit the scene. Now, he's announced an exclusive partnership with Mixer.
Tyler "Ninja" Blevins has been the most transcendent name in gaming ever since Fortnite became popular. He was one of the first streamers to play the game on Twitch and the first to hit several landmarks that may never be reached again.
Now, though, Ninja is onto the next chapter in his streaming career, as he said on Twitter. The message was accompanied by a cinematic announcement, telling his audience that he would be moving his stream to Mixer.
In a separate video, Ninja expressed excitement for getting "back to the streaming roots."
The viewership on Mixer isn't near what it is on Twitch, which is part of the reason the former platform has signed Ninja to an exclusive deal.
Twitch doesn't need to offer big-name streamers these kinds of contracts to attract them to their streaming platform. They're the top dog - - at least right now - and where most people go to watch video game streams.
Mixer is clearly paying Ninja a hefty sum to make the switch. He'll lose some viewers along the way, so there has to be some structure in his contract to protect him from potential subscriber losses.
Ninja's switch to Mixer is one of the examples of true competition finally emerging within streaming platforms. In many ways, it's similar to the PewDiePie deal with streaming platform DLive.
Regardless of where Ninja is streaming, his fans will flock to him. There's no doubt that he'll be the biggest channel on Mixer within 24 hours.
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