Epic Games have notified players of new guidelines which must be followed when promoting a Support-A-Creator code.
The Fortnite developers sent out a mass email to creators, informing them of these changes. The “Epic Affiliate Disclosure Guidelines” state that “Whenever (and wherever) you promote or endorse the Support-A-Creator Program, Fortnite, Epic, the Epic Games Store, or share your Creator Tag or link, you need to disclose your connection to us”. Ali “SypherPK” Hassan shared his email on Twitter just in-case anyone had missed it or needed reminding.
Similar to when you see influencers putting #ad alongside any sponsored social media posts or videos/streams, these rules mean that creators must make it clear that they are benefitting when you use their code. Another example is just to use a simple phrase like “When you use my Creator Code or Link on the Epic Games Store, I receive money from those purchases”. These are guidelines dictated by the FTC and must be adhered to.
Lannan “LazarBeam” Eacott also received the email from Epic, he took to Twitter to jokingly ask whether this means he will have to get #ad tattooed on his arm. This is because just like Turner “Tfue” Tenney and no doubt a few other Fortnite creators, LazarBeam has his Support-A-Creator code inked onto his skin. To be honest, I’m sure adding a #ad tat on the other arm would give him a nice boost in people using the code.
If you don’t have a Support-A-Creator code then you have nothing to worry about, but you can always look out for your favorite streamers. If you see someone forget to abide by the Epic Affiliate Disclosure Guidelines, maybe give them a heads up.