With competitive prize pools trending downwards, there’s definitely more to being a successful Fortnite organisation than winning championships.
Years ago, teams like Optic Gaming and FaZe Clan began to lay out the blueprint for brands looking to strike the perfect balance between esports and entertainment. Since then, many have tried and failed to replicate this recipe, and despite huge external investment, only a handful have really made a lasting impact.
So, without further ado, here are three Fortnite orgs doing things the right way. Of course, this is not an exhaustive list, and there are definitely others out there worth keeping an eye on.
First up is EU-based outfit, Become Legends (BL). Formed in 2019 as a professional Fortnite team, they experienced rapid growth last year as a direct result of the hard work put in by founder and owner, Renato “Reno” Mahmutagic.
Among others, their roster includes DreamHack Champion, Iwo “Setty” Zajac, Théo “Provokd” Guillemenot, and Marius “Marrentm” Skjeggestad, whose personal channel is bound to have popped up on your YouTube home page recently.
Aside from encouraging the individual players to stream and create content, they also post regular, high-quality videos on the Become Legends YouTube channel. Once Covid-19 restrictions loosen up, we can expect big things to come out of their Fortnite Gaming House in Norway.
Built By Gamers
Like BL, Built By Gamers, more commonly referred to by the acronym BBG, was only established in 2019. Having equally started out with a focus on Fortnite, they have already expanded into Valorant and Call of Duty. Additionally, they currently boast a squad of six dedicated content creators.
Earlier in the week BBG announced the signing of Leon “Khanada” Khim, who joins the likes of Logan “Bucke” Eschenburg, Nathaniel “Kreo” Kou, Jonathan “Calc” Weber and more on what is quickly becoming one of the most stacked lineups in Fortnite.
The Built By Gamers YouTube channel is home to a catalogue of awesome videos featuring all of their Fortnite pros. From various trivia contests, to wackier ideas such as the “Chicken Nugget Challenge”, this content gives the opportunity for personalities to shine through, and is a welcome contrast to the usual barrage of highlights and montages.
Finally, we have NRG Esports. As the only tier 1 esports org on the list, with the backing of celebrity investors like Shaquille O’Neal and Jennifer Lopez, and infinitely more resources than their younger counterparts, it’s unsurprising that they dwarf BL, BBG and pretty much everyone else in terms of views and social following.
Similarly to Built By Gamers, NRG also pumps out a wealth of unique and engaging content. The main difference is, they do it from a castle! Executive Producer Grady Rains is the man behind their success, and provided the vision for the insane facility, which includes a custom-built rage room, water fountains flowing with energy drink and a 100-foot gaming monitor.
In the last month alone, the NRG Esports YouTube channel has amassed over 5 million views, with videos titled “Who can punch the hardest in NRG?” and “Who is the best Zone Wars player in NRG Fortnite?” being the fan favorites. Let’s face it, anything involving the big Ronaldo is going to be worth the watch.
The ongoing global pandemic has undoubtedly put a limit on what sort of content is possible at the moment, but there are still things that organisations can do to help themselves and their members stand out. Hopefully 2021 can be a big year for Fortnite teams, both competitively and elsewhere.