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Tfue just launched a historic collaboration with Wendy’s and Ubereats further legitimizing the gaming industry. Here’s the rundown

Travis Scott’s McDonald’s collaboration was a wildly successful crossover between fast food and pop culture. The deal was quite lucrative for the decorated rapper; Travis Scott reportedly netted over 20 million dollars

Perhaps Tfue’s isn’t quite as juicy, but the deal is nevertheless a huge step for the gaming community. Today, Ubereats and Wendy’s announced a joint collaboration for a delivery only “Tfue Meal”

Tfue tweeted out the promotion on his personal account

”This one’s for you, Noti Gang. Enjoy a 10-PC of Wendy’s famous chicken nuggets with a small fry and small Minute Maid Light Lemonade. When Tfue’s frying that’s what he’s ordering in,” the promotional message read

The meal was obviously inspired by Tfue’s favorite Wendy’s meal. Simple yet popular among the masses -- a perfect marketing solution. Many Ubereats users -- not only the gamers -- were greeted today with the following image

image

It does admittedly look like a pretty solid option if you’re eating out. While it may clog your arteries, it’s also clogging Tfue’s pockets. A win-win, I suppose!

The Fortnite community at large was supportive of Tfue’s advertisers and made an effort to prove why Tfue should be valued by brands. Prominent pro players purchased the meal and had a good experience

With the gaming community’s propensity to use food delivery apps since we’re all too lazy to actually go outside, this marketing move is absolutely genius. Who else gets food delivered more than us? Disclaimer: definitely NOT a flex

Since we’re now pretty deep into the holiday season, expect for more collabs with the top creators to be announced. The bar has been set pretty high for the Ninja/SypherPK/NickMercs/etc’s of the gaming community

Will you buy the Tfue Meal? Let us know on Twitter

Author Bio

Michael Hindi

Michael “Hindog” Hindi is an active Fortnite player and journalist from San Diego, California. His involvement with competitive Fortnite dates back to Season 5 - both on the battle bus and with a pen & paper.

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